"People find me and pick someone else, or they can't find me at all."
Then it's the site. The work is already good. What a stranger meets first isn't carrying it, and no amount of reach fixes a page that loses the call.
Be the name they choose first.
Custom websites, private luxury magazines, and advertising aimed exactly where you want to grow.
Based in the Sierra foothills, serving all of Northern California. Geo-targeted advertising, SEO and AI search, and high-end ad design, bundled and built to each client's goals. You work directly with me, the owner, with a full team and a proven network behind the work.
No pitch deck, no obligation, no pressure. If we're not a fit, I'll say so on the call.
- All of Northern California
- Sites from $2,500
- Owner-led, full team behind it
- Drive a real site below
Start Here
Where do you stand right now?
Two problems get confused for each other constantly. Being ready when someone finds you is one job. Getting found by more of the right people is a different one. Pick the sentence that sounds like your week.
"I need to be in front of more of the right people, in the communities I want to be working in."
Then it's reach. You're ready for the call, there just aren't enough of them. This is a position problem, and position is bought in the right places, not shouted louder in the wrong ones.
"Both, and I don't know what to do first."
Then start with twenty minutes. Sequence matters more than budget here, and getting it backwards is the most expensive mistake in this whole business.
Most owners are more than one of these. I'll tell you plainly what to do first.
Websites · The build lane
Four ways in. One standard of work.
Published prices, because you shouldn't have to book a call to find out whether you can afford me. Every tier says what it doesn't include, so nothing gets discovered halfway through.
Launch
$2,500
Sized, not cheapened.
- Five pages, hand-coded custom layout, never a template
- You supply copy and photos, I do a polish pass
- One lead form routed to email and SMS
- Google Business Profile connected, LocalBusiness and FAQ schema
- One design round, one content round
Not included at this tierCopywriting from scratch, blog or CMS, booking, photography, e-commerce.
TimelineTwo weeks from content-complete
Book 20 MinutesGrowth
$5,000
The jump is one sentence: I write the copy. You approve it.
- Everything in Launch, up to 10 pages including 3 service pages
- Editable journal or CMS
- Booking or scheduling, or a multi-step quote form
- CRM handoff, instant auto-reply to the lead and an SMS alert to you
- Google reviews on the site, pixel and tag installed for retargeting
- Two design rounds, two content rounds
Not included at this tierPhotography, area pages, a full design system, brand work.
TimelineThree to four weeks from content-complete
Book 20 MinutesSignature
$7,500
The one I'd pick for a business that works more than one town.
- Everything in Growth, up to 18 pages including 2 to 3 area pages
- Art direction with licensed premium imagery
- A real design system: type scale, color, components, defined motion
- Tracked call number, event-level GA4, a lead dashboard, a written UTM convention
- A competitive teardown and positioning session
- Three launch articles, plus the first three months of the Care Plan
Not included at this tierBrand identity refresh, custom interactive tools, accessibility audit.
TimelineFive to six weeks from content-complete
Book 20 Minutes
The anchor engagement
Flagship
$10,000
Sold, not shopped. I take a limited number of these at a time, and I'll tell you honestly if you don't need one.
For multi-location or multi-brand operators, for businesses with a real quoting or booking problem to solve on the page, and for owners whose brand needs a refresh alongside the build.
TimelineEight to ten weeks from content-complete
Book 20 Minutes- Everything in Signature, plus 20 to 30 pages or one piece of advanced functionality: a client portal, a multi-step estimator, multi-location architecture, or a small catalog with checkout at a stated product count
- Brand refresh where warranted: logo refinement, palette, type system, and a one-page brand usage sheet, scoped honestly as a refresh and not a new identity
- One custom interactive element, such as a configurator, an estimator, a before-and-after system, or an interactive service-area map
- A WCAG 2.2 AA accessibility pass
- Full attribution: call tracking with recording, CRM pipeline mapped, lead-source dashboard, monthly report template
- Five launch articles plus email nurture copy that hands off into Meta lead nurture
- Two rounds of post-launch iteration on 30-day and 60-day data, and the first six months of the Care Plan
Quoted separately, never absorbedOpen-ended e-commerce.
The floor that ships in all four
Hand-coded, mobile-first, built to pass Core Web Vitals. Structured data and llms.txt so AI search can read you. GA4 with real conversion events, not pageviews dressed up as results.
You own it
You own the site, the domain and every account. If you ever leave, you take all of it with you.
Full tier detail, deposits and support windows
Professional photo and video days are an optional add-on at every tier, quoted separately, booked at least a month ahead.
Reach · The media lane
Getting found is a different job than being ready when they find you.
A site earns the call. Reach decides how many people ever get close enough to make one. I do part of this myself, and part of it runs through a media platform I place into.
In-house
What I run
Hands on the account, mine.
- Advanced Meta lead nurture. A new lead gets an answer in seconds instead of hours, which is usually the entire difference between a booked job and a name in a spreadsheet.
- Google Local Services Ads. The paid slot that sits above search results for the trades and service categories that qualify.
- Online listings. Corrected once, then kept consistent everywhere a stranger might check.
- Google Business Profile optimization. The profile most owners claimed and never finished.
- Business socials kits. Profiles that look like the business you actually run.
Through the network
What I place
Bought access, not borrowed attention.
- Access to affluent Northern California communities, month after month. Over 100,000 homeowner households reached monthly across the network, selected on home ownership and home value. Not one impression in a feed, a standing presence in front of the same households.
- The same households, matched on their devices. The print audience and the digital audience are the same people, addressed twice.
- Display and retargeting. Running underneath the placement, not sold as a separate adventure.
- One community, or a multi-market Northern California program. Either one, on a single insertion order.
There's no public price list on any of this, and there shouldn't be. Reach gets built to your budget, your goals, and what you're already running.
See what reach looks likeThe Leverage
The part you can't buy on your own.
You won't find a percentage saved or an impression multiple on this page. The honest answer depends on your category, your market, and the month, and a number invented to sound impressive is worth exactly what it cost to make up.
Ad platforms price on volume. That is the whole mechanism, and it is not personal. A single local business buys at the volume of a single local business, which is why a modest budget spent alone tends to land in whatever inventory nobody else wanted.
The platform I place through buys at a contract scale no single local advertiser can reach. Same budget, different position. Premium placement instead of leftovers, plus ad systems that normally carry five-figure minimums just to switch on.
That isn't a discount, and I'd rather not call it one. It's leverage, and you can rent it by the month.
That's the platform I place through. I'm the one who works your account.
I publish El Dorado Hills Neighbors myself. Through the network I partner with, as Market Leader for the Greater Sacramento region, I can place you into publications across all of Northern California. Roseville Living, Fair Oaks Living, Gold River Living, Rancho Murieta Neighbors and Southport Neighbors are examples of what's close to home, not the edge of the map. See El Dorado Hills Neighbors, or look at where placement runs.
No pitch deck, no obligation, no pressure. If we're not a fit, I'll say so on the call.
The Honest Ledger
Here's the part most people skip.
Every media conversation eventually reaches the question of what can actually be proven. Mine reaches it early, in writing, before you've spent anything.
What I'll prove
- Households mailed
- Communities and ZIP codes
- Months of placement
- Ad size and position
- Category status
- Digital impressions delivered
- Listings corrected
- Reviews requested
Every one of those is a fact with a receipt behind it. You can check my work.
What I won't pretend to know
- Which page produced which call
There's no pixel in a mailbox. I could hand you a tidy attribution number, and you'd make real decisions on something I made up. So I don't.
I'll tell you exactly how many homes it went to. I won't pretend to tell you how many calls it made.
On printGuaranteed distribution.
On digitalGuaranteed impressions.
On outcomesGuaranteed nothing, by anyone, ever.
Who you're actually hiring
I'm Clint Goodrich. I own FirstPeak Studio, and I'm the one who builds the sites, places the media, and answers the phone. Behind me is a full team and a proven network, so you get an owner's attention without betting on one person's bandwidth.
The peak isn't louder than the valley. It's just standing where the light lands first. That's the name, and it's the plainest way I know to describe the work. Marketing as position, not volume.
Built by hand, one business at a time, and I don't hand over anything I wouldn't put my own name at the bottom of.
Clint GoodrichOwner, FirstPeak Studio
More about how I workQuestions People Actually Ask
The ones that come up on every call.
What does a website actually cost, and why does the range go that far?
Builds are $2,500, $5,000, $7,500, and $10,000. The range is real work, not padding. At $2,500 you bring the copy and the photos and I hand-build a fast, credible five-page site. At $5,000 I write the copy. At $7,500 you get art direction, a real design system, and the tracking you'd want in place before spending a dollar on ads. At $10,000 there's usually something specific to solve on the page, like a quoting tool or a multi-location structure. Every tier says what it doesn't include, so you can pick honestly.
How long does a build take?
Two weeks for Launch, three to four weeks for Growth, five to six weeks for Signature, and eight to ten weeks for Flagship. Every one of those clocks starts at content-complete, not at the deposit, because a build waiting on photos isn't a build in progress.
Do I own it?
You own the site, the domain and every account. If you ever leave, you take all of it with you. There's nothing to unwind and no export to ask me for.
What happens when I need changes later?
That's what the Website Care Plan is for, at $195 a month for updates, backups, monitoring, uptime, and minor content changes. The Growth Plan at $395 a month adds content updates, a monthly performance report, a quarterly schema and llms.txt refresh, and review request automation. Both run month to month, and plenty of owners skip both and just call me when something needs doing.
Do I have to buy advertising to get a website?
No. The website is a one-time project and it stands completely on its own. Plenty of people hire me for the build and never bring up reach again. I'd rather you have a site worth sending people to before anyone starts sending people to it.
What can you actually measure, and what can't you?
I'll prove households mailed, communities and ZIP codes, months of placement, ad size and position, category status, digital impressions delivered, listings corrected, and reviews requested. What I won't do is claim to know which page produced which call. Guaranteed distribution on print, guaranteed impressions on digital, guaranteed outcomes on neither. Anyone telling you otherwise is guessing at you with a straight face.
Who actually does the work?
You work directly with me, the owner. I build the sites myself and I run your account personally, so nothing gets translated down a chain or handed to whoever's free that week. And behind me sits a full team and a proven publishing and advertising network, so the fulfillment never rests on one person's bandwidth. You get an owner's attention with a system's horsepower.
Start Here
Twenty minutes. I'll look at what you've got and tell you what I'd actually do.
Bring the site you have, the market you want, and whatever you're spending now. You'll leave the call knowing what to fix first, whether or not you hire me.
Book 20 MinutesNo pitch deck, no obligation, no pressure. If we're not a fit, I'll say so on the call.